{"id":2033,"date":"2020-04-22T11:49:17","date_gmt":"2020-04-22T09:49:17","guid":{"rendered":"http:\/\/www.munera3.si\/?post_type=seminar&#038;p=2033"},"modified":"2020-04-22T11:49:17","modified_gmt":"2020-04-22T09:49:17","slug":"digitalni-marketing","status":"publish","type":"seminar","link":"https:\/\/www.munera3.si\/?seminar=digitalni-marketing","title":{"rendered":"Digitalni marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;3\/4&#8243;][stm_post_info][vc_column_text el_class=&#8221;obojestransko&#8221;]Te\u010dajniki osvojijo kompetence na podro\u010dju tr\u017enega komuniciranja, usposobijo se za pisanje marketin\u0161kih tekstov in uspe\u0161no digitalno komunicirati s strankami. V programu bodo zdru\u017eili digitalno pismenost z marketin\u0161kimi znanji, ki jih bodo uporabili pri upravljanju profilov socialnih omre\u017eji\/digitalnih sporo\u010dil\/digitalnih oglasov in Google Ads.[\/vc_column_text][stm_color_separator][stm_animation_block duration=&#8221;300&#8243; delay=&#8221;0&#8243;][vc_column_text]<\/p>\n<h2>Podrobnosti usposabljanja<\/h2>\n<p>[\/vc_column_text][\/stm_animation_block][vc_tta_accordion][vc_tta_section i_icon_fontawesome=&#8221;fa fa-user-plus&#8221; add_icon=&#8221;true&#8221; title=&#8221;Ciljna skupina&#8221; tab_id=&#8221;1546118685728-8d7622cd-c1eb36d3-60fce443-522a8e2d-b5b7&#8243; el_class=&#8221;modra&#8221;][vc_column_text]Program usposabljanja je namenjen vsem, ki se ukvarjajo s prepoznavnostjo podjetja\/organizacije, njegove dejavnosti\/storitev\/proizvodv v javnosti. Prepoznavnost je usmerjena celostno, saj udele\u017eenec spozna orodja in njihovo smotrno ter ciljno uporabnost, sporo\u010dilno tehniko in pomen ciljne usmerjenosti pri promociji. Program je namenjen tako gospodarskim kot javnim subjektom pa tudi nevladnim pri \u010demer mora biti skupina za potrebe dela sestavljena homogeno[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=&#8221;fa fa-book&#8221; add_icon=&#8221;true&#8221; title=&#8221;Vsebina programa&#8221; tab_id=&#8221;1548249931745-7fb228a8-b549e443-522a8e2d-b5b7&#8243;][vc_column_text]<\/p>\n<ul>\n<li>programsko orodje MS Powerpoint<\/li>\n<li>programsko orodje Prezi<\/li>\n<li>samostojno delo udele\u017eencev<\/li>\n<li>ogla\u0161evalske platforme (pregled)<\/li>\n<li>facebook<\/li>\n<li>googleads<\/li>\n<li>instagram<\/li>\n<li>prodajni pogovori in komunikacija telesa<\/li>\n<li>pripravamarketin\u0161kegteksta<\/li>\n<li>SEO spletnestrani<\/li>\n<li>On-line podpora pri samostojnem delu<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section i_icon_fontawesome=&#8221;fa fa-bookmark&#8221; add_icon=&#8221;true&#8221; title=&#8221;Pridobljene kompetence&#8221; tab_id=&#8221;1546119145441-58b132f2-07a536d3-60fce443-522a8e2d-b5b7&#8243;][vc_column_text]Udele\u017eenec:<\/p>\n<ul>\n<li>Pozna sodobne tehnike tr\u017enega komuniciranja<\/li>\n<li>razume, kako razmi\u0161ljajo razli\u010dne stranke<\/li>\n<li>kriti\u010dno analizira lastne stike s strankami in jih izbolj\u0161uje,<\/li>\n<li>definira in izbolj\u0161a imid\u017e podjetja.<\/li>\n<li>jezikovno optimizira spletno stran (tudi SEO)<\/li>\n<li>samostojno uporablja orodje MS PowerPoint,<\/li>\n<li>samostojno uporablja programsko orodje Prezi,<\/li>\n<li>pozna ogla\u0161evalske platforme in najbolj prepoznana socialna omre\u017eja,<\/li>\n<li>uporablja eno izmed socialnih omre\u017eji in ogla\u0161evalsko platformo<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=&#8221;1\/4&#8243;][stm_animation_block type=&#8221;fade-down&#8221; duration=&#8221;3000&#8243; delay=&#8221;2000&#8243;][vc_btn title=&#8221;Vklju\u010dite se&#8221; style=&#8221;flat&#8221; color=&#8221;success&#8221; size=&#8221;lg&#8221; i_icon_fontawesome=&#8221;lnr lnr-pushpin&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:http%3A%2F%2Fwww.munera3.si%2Flms%2F||target:%20_blank|&#8221; css=&#8221;.vc_custom_1551790828446{margin-top: 38px !important;}&#8221;][vc_zigzag color=&#8221;vista_blue&#8221; css=&#8221;.vc_custom_1548872459573{margin-top: 10px !important;border-bottom-width: 20px !important;}&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<\/p>\n<h4><strong>Kako se\u00a0registriram?<\/strong><\/h4>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/embed\/E9Q5qkq70LE&#8221;][\/stm_animation_block][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"featured_media":2034,"template":"","drzava":[],"class_list":["post-2033","seminar","type-seminar","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.munera3.si\/index.php?rest_route=\/wp\/v2\/seminar\/2033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munera3.si\/index.php?rest_route=\/wp\/v2\/seminar"}],"about":[{"href":"https:\/\/www.munera3.si\/index.php?rest_route=\/wp\/v2\/types\/seminar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munera3.si\/index.php?rest_route=\/wp\/v2\/media\/2034"}],"wp:attachment":[{"href":"https:\/\/www.munera3.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2033"}],"wp:term":[{"taxonomy":"drzava","embeddable":true,"href":"https:\/\/www.munera3.si\/index.php?rest_route=%2Fwp%2Fv2%2Fdrzava&post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}